The project will be marketed to Ghanaians and international eco-tourists and volunteers through effective channels. For the Ghanaian domestic tourists, Radio and radio discussions will be adopted as first level of contact with the markets.
The project will also develop a website and vigorously promote it. Besides this, the project will publish a brochure for local and international distribution, especially at international tourism fairs. Fairs listed for such a direct entry into the markets include the ITB, Berlin; the World Travel market, London and the Vakantiebeurs in Utrecht, Holland. The project website will have essential links to the websites of eco-tourism NGOs, the Ministry of Tourism and Ghana Tourist Board, and websites of the Wildlife Division of the Forestry Commission.